4 October 2016
News

socialme.pl – design your gadget

Cameras, lights, Spiderman, fur…. it is only part of the attractions that have made the last, very positive, confusion in O4. About what was happening we have  talked with Anna-Maria Wiśniewska, the organizer.

                                                      

O4: You are the creator of the socialme.pl brand. It sounds very “social media like”!

A.M: Perfect! Because that’s how I wanted it to sound. The first connotation is the most important.

O4: Okay, so what is socialme?

A.M: It is a place where people from the Internet industry – eg. ones active in social media, IT, graphic designers, bloggers – can find gadgets that allow them to express themselves and what they’re doing. In a nutshell: we are a shop with designer prints where you can get t-shirts, mugs, bags, magnets, and much more.

O4: And how did you come up with the idea of the store? We know that you already have a business…

A.M: Yes, I have an agency that builds an image in social media. And it was actually very easy to link. The reasons for starting a shop were (and still are) two: first – I have missed a physical product that you can sell on a large scale, and those are not trainings, e-books, VOD; second – some time ago I wanted to buy a T-shirt with interesting text about my business and… there was nothing. Maybe I wasn’t searching hard enough? I do not know, but it was enough for me to decide that I want to start a store.

O4: Have you been looking for a long time for a name?

A.M: Not long, but intensively (laughs). I still somewhere have a piece of paper on which I wrote the whole pyramid of connotations – a very helpful technique, but in the end I came up with the idea of the name differently. I typed into a domains search engine the combination of the words “social media”. And – bam! – socialme.pl was available. It is really simple and catchy.

O4: You work in marketing, so the promotional campaign for sure was made very “professionally” 😉

A.M: Yes, so I immediately started working on it, because I knew that there was nothing to wait for. I came up with an idea for a clip on the pattern that was created by CupSell for their fullprint T-shirts, did the script, people of good will came… and we did a commercial – here in O4. All of it took me about a week, maybe two. I am very grateful for the opportunity to use the space – it gave it a great effect.

O4: How did you arrange all this in such a short time?

A.M: I do work fast and I’m doing what I can to reach my goal. Besides, I have some great business friends around. This clip made a debt of gratitude, because everything was done pro bono and more for fun, but the end result  is still fantastic.

O4: Well, yes, “magical” transformation, blazing fires, special effects…

A.M: Exactly (laughs)! Video was supposed to be on the verge of kitsch and it worked very well.

O4: Upcoming plans for the brand?

A.M: I care, of course, on reaching as many people interested in what we do It can not, however, happen at the expense of the core business, that I run. Therefore, in small steps, but incessantly, I will introduce improvements. Now I began to draw graphics. They are lopsided, but let it be that this is my style (laughs). I am in the course of collaboration talks with designers from the social media industry to diversify product range.

socialme.pl t-shirts were sent to the industry influencers – eg. Michael Sadowski recently published a gift that I’ve sent him. Likewise Monika Czaplicka and Krzysiek Gonciarz and Kasia Mecinski. Soon, on the socialme.pl fanpage, I will publish an article about it.

O4: In that case, congratulations and good luck in the development of the brand!

A.M: Thank you!

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